Our Story

The concept of Local Knowledge was derived from three underlining desires. The first was the goal of sharing the true beauty of the city we call home. The second was to show people the city through our eyes…a local’s perspective. And the third was to remind people (both South African and international) how incredible our country actually is.

Local Knowledge is a collaboration of three owners, three personalities, three styles and one common goal…to create something truly unique that promotes positivity and stoke. Derived from what we’ve experienced through our own travel, we have developed what we believe is an itinerary that will ensure that our guests experience the ‘real Cape Town’ by allowing our guests to experience our city from a local’s perspective and doing what we enjoy doing on a regular basis.

Local Knowledge

Local knowledge is surfing term that refers to comprehensive understanding of the surrounding environment that one attains through living in the area. Only the locals know the secret spots and only the locals know when they are working…

Local Knowledge is a lifestyle brand that acts as a canvas of creativity and passion. It is more than just a company, it is an expression of style and is a collaboration of individuality and a sense of community. It is an authentic, innovative and youthful brand that promotes the local concept of ‘being stoked.’ By combining three different styles and personalities, the three owners have created something that is truly authentic and original.

We’re not a tour guiding company…we are local hosts that want to show our new friends the best time, and to our guests, the ‘real Cape Town.’ We are proudly South African and aim to constantly celebrate the rainbow nation. Come join the fun, see the city through our eyes, be a local for the day and enjoy the best kept secrets that our beautiful city has to offer.

Umntu ngumntu ngabantu – a person is a person through other people.

Local Living

Local Living refers to the fearless, active, youthful and rebellious lifestyle associated with the Local Knowledge brand. It means doing something different but doing it with style. Ubuntu is a Xhosa concept illustrating the value of community and connectedness and acceptance of diverse individuals which can only be found in Africa. It’s the overwhelming positivity and infectious happiness. It’s the concept of treating every person as if they are an old friend and is the desire to be stoked with life and sharing your positivity with everyone that crosses your path. It’s not being afraid of standing out in a crowd and is the desire to turn every moment into a celebration.

Local Knowledge aims to promote positivity and happiness for everyone associated with the company. Our goals are to maximise customer, employee and stakeholder satisfaction and exceed expectations; to do something different but do it in style and to give back to local communities and do so in an environmentally friendly manner.

We are inspired and intrigued by art, culture, music, surf, skate, photography, outreach, adventure, travel and the green initiative.

Meet the Locals

The team that will give you a local Cape Town experience.